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Rodrigo Rennó - Michael Porter (1979) trouxe-nos também o conceito das cinco forças competitivas que afetam a estratégia de uma empresa. Para ele, uma estratégia competitiva deveria surgir do entendimento profundo das
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FACE - UFG - As 5 forças de Porter formam um modelo de análise competitiva criado em 1979 por Michael Porter. Segundo o autor, estas 5 forças podem determinar a posição de
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