La narrativa transmedia en la publicidad: el caso de “LEGO” | Ámbitos. Revista Internacional de Comunicación
B/NDL Studios - storytelling agency on Twitter: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the
Un recorrido por el universo de las narrativas transmedia - Educ.ar
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Qué es la narrativa transmedia y cómo utilizarla en tu estrategia de contenidos
Narrativa transmedia: lego by Maria Camila Giraldo
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
Communicating your brand effectively: The power of storytelling marketing - EOS Mktg&Communication
Narrativas transmedia: 15 principios. | Hipermediaciones
Story Toys: Transmedia Play in LEGO Star Wars | SpringerLink
LEGO Studies: Examining the Building Blocks of a Transmedial Phenomeno
Cultural Studies of LEGO: More Than Just Bricks | SpringerLink
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing | Lego friends, Lego, Toys for girls
Lego: When video games bridge between play and cinema « G|A|M|E
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
LEGO Transmedia Storytelling
Feliz día del Orgullo Friki… y Transmedia | Innovación Audiovisual
The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
Back to the Shire: Lego Dimensions and Intertextual Transmedia Play
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
Abigail Marks: Deploying Transmedia Branded Entertainment - MIPBlog
Global transmedia & the everyday: LEGO case study | Seth Giddings's ePortfolio
VIRTUAL ILLUSION: Lego, um exemplo inspirador
